Semalt – Effective Tips On How To Filter Out Google Analytics Spam

Hackers have been working on ways of penetrating into your website after effective techniques were put into place to block them. Nowadays, opportunists are using fake referrals, and Google Analytics spam with a sole aim of directing users to spammy websites. Opening referral spams with bogus messages can be very irritating.

For the past few weeks, hackers have been sending referral spam to users with the aim of messing up with clients data and generate traffic to malicious websites. After clicking fake referral spams, users get redirected to a malicious website containing virus and malware. The Trojan virus has been widely used by opportunists to share referral spams that end up redirecting clients malware sites and malicious online stores.

Michael Brown, the Customer Success Manager of Semalt, provides compelling issues to help you get rid of referral spam.

Impact Of Google Analytics Spam

Referral spams tend to mess up with how small websites operates, more likely on their data as compared to large websites. After taking control of your traffic, spammers take advantage of clients visiting a website by redirecting them to malware sites. According to IT experts, more than 50% of traffic tends to be redirected by spammers into malware sites, a scenario that largely affects small website's measure of progress.

In simple words, a website affected by Trojan virus tends to share referral spams widely, a scenario that ruins the generation of data traffic and users engagement. Fake referral and Google Analytics spam negatively affect the bounce rate of websites.

How To Filter Out Fake Referral Spam

Being keen when browsing and clicking referrals is a necessary prerequisite when it comes to online marketing. A number of techniques have been put forward to filter out fake referral spam, Trojan virus, and malware affecting how websites work.

The Non-Ghost Referral Spam

Non-ghost referral spam tends to visit end users websites and takes control of traffic generation in the long run. To remove all lists of non-ghost referral spam, create a filter to exclude all referral spam originating from a known domain. Megalytic is the commonly known non-ghost referral spam. To have a vivid picture of non-ghost referral spam visiting your website, go to Acquisition and click on 'All Traffic'. Open the Referrals and add a hostname that generally works as a secondary dimension.

Ghost Referral Spam

Ghost referrals get generated in your website reports by malware visits. Here, ghost referrals work to transmit fake and malicious data to the Google Analytics. In the long run, the fake transmitted data is added to your report. To eliminate ghost referral spam from your report, create a new dimension, and then add filters that will exclude all ghost referral spam from your report.

In the world of Google Analytics, referral spam is becoming a nuisance where it is affecting website reports negatively. A number of techniques and tools are being developed by Google to filter out referral spam. Before clicking any referrals, end users are advised to be vigilant and check the legitimacy of referrals. The above-discussed filtering techniques will help you to block and remove malware such as trojan virus and referral spam from your website.